Ritu Mathur is the VP of Marketing for Amy’s Kitchen, maker of organic and plant-based foods. Ritu brings over a decade of experience in the food industry, is skilled at telling emotional, purpose-led narratives to build brand love and awareness combined with an analytical mindset. As a seasoned marketer and brand strategist, she has a demonstrated track record of building consumer love and loyalty. In the past, Ritu served as the Senior Director of marketing at Clif Bar where she architected a values-based equal pay campaign for LUNA Bar and built key partnerships with the US Women’s National Soccer Team and Venus Williams to drive gender equality in sports. She also worked on the Outshine and Drumstick brands at Nestle. More recently, Ritu served as a consultant to Peloton on its global brand strategy.