December 15, 2022
Kristel joined Traditional Medicinals in 2022 as their Chief Marketing Officer to focus on building the brand for its next phase of growth, rooted in purpose and delivering high-quality, medicinal products that harness the power of plants and their many wellness properties.
Prior to Traditional Medicinals, Kristel spent more than 30 years helping beloved brands like Clover Sonoma, LeapFrog, Jamba Juice and Clif Bar & Co. meet or exceed business objectives through a combination of innovative new product launches, strong retail presence and marketing programs that create positive, lasting consumer connections. In her last role at Clover Sonoma as Chief Revenue Officer overseeing Marketing and Sales, Kristel led the transformation of the brand from a values-based regional brand to a national, conscious consumer brand through mission driven branding and innovative new products. Corson championed Clover Sonoma’s B-Corp certification as a way to align the business with its care for people, the community, and the planet. A key focus for Corson was packaging sustainability and product innovation. Under her leadership, Clover launched the first fully renewable plant-based milk carton in 2020 and the first gallon milk jug with 30% post consumer recycled (PCR) plastic in 2022. In 2022, the company launched Clover Sonoma Moon Milks, its first product line to go national and win a 2022 Nexty Editor’s Choice award for its Golden Moon.
Kristel earned a BS in Business Administration with a concentration in Marketing from San Francisco State University. She lives in Sonoma County with her husband and two children and proudly supports her community as a Bay Area native.